“Where does food come from? Pasture answers that question in a delicious manner.”

Monocle Magazine

Where is food from? Pasture is a food magazine & community inviting you behind the plate of food, delving into the environment, the product and people behind it. A passion project between our day jobs.

We publish a global print magazine, produce bi-monthly articles online released in our newsletter, short documentaries and run a design studio working directly with the food industry.

There is so much opinion and choice on trends and recipes but little on the transparency of origin or what happens before a plate of food arrives in front of you, so we made Pasture.

We launched in late 2016 as a magazine to document and ask questions about where our food is from an open-minded and honest voice. Our ultimate aim is to create a platform that connects us to what we eat and drink and in turn, educate ourselves to impact the world for the better.

We sold issue 0, our test issue in October 2016 to high acclaim. It was sold in Tokyo to Germany, across USA and much more. We hadn’t planned very well for issue 1 and ran out of cash. We went digital, found our feet and voice and now in 2020 will be back in print. Watch this space.

Founder Samuel Moppett ︎ Contributing Art Directors Cara Dawson, Blue Bushell, Tasha Thomas ︎ Contributing Photographers Liz Seabrook, Emli Blexin, Leo Williams,Christian Doyle, Ingrid Hofsta, Simon Bray, Georgie Owen, Cindy Trinth, Robert Wyatt, Victoria Harrison, Maria Bell, Amelia Pemberton, Gui Seiz, Juan Trujilo Andrade ︎ Contributing Writers Felicity Cloake, Cara Dawson, Hollie Newton, Matthew Hook, Joel Bankhead, Adam Woodward, Christian Doyle, Ingrid Hofsta, Cindy Trinth, Aimee-lee Abraham, Sophie Churcher, Michael Townsend Williams, Oliver Scalvo ︎ Contributing Illustrators Ryan Todd, Cachete Jack, Scaredy Cat, Frederick North, Spencer Wilson, Crayon Crayon ︎ Retouching Leah Evans ︎ Film editing Matt Wardle, Bethan Hill,  Jack McFarlane


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